PlaySphere Studios Case Study
100k+ Game Installs
Playsphere Studios partnered with ZapX Digital to scale the launch of their mobile game Runner Runner. By using smart performance marketing and fast testing, we helped them reach 100,000+ installs in just 20 days at an ultra-low CPI of $0.01. This early boost gave the game strong traction, high-quality users, and a solid start in a competitive market.
About Playsphere Studios
Playsphere Studios is a growing mobile gaming studio focused on creating fun, fast-paced, and engaging games for a global audience. The team brings together talented developers, designers, and artists who are passionate about building games that are simple to play yet highly addictive.
With a strong focus on creativity, smooth gameplay, and user experience, Playsphere Studios aims to deliver titles that stand out in today’s competitive mobile gaming market. Their approach mixes solid game design, smart testing, and continuous updates to keep players engaged.
Playsphere Studios is committed to launching high-quality mobile games and scaling them to reach millions of players worldwide.
The challenge
STRENGTH IN NUMBERS
Business impact
Since partnering with ZapX Digital, Playsphere Studios has seen strong and fast growth for their new mobile game, Runner Runner. Our performance marketing strategy helped them reach massive scale while keeping the costs extremely low. With no internal marketing team, Playsphere relied on our full support — from testing creatives to daily optimisation.
Together, we achieved rapid user growth, high-quality installs, and strong early traction that pushed the game ahead in a competitive market.
Installs in 20 Days
As low as Cost per Install (CPI)
High-quality user base with strong retention
Complete 360° Growth Solutions for Playsphere Studios
“ZapX Digital has become our full growth partner. Even without an in-house marketing team, we felt completely supported. They handled our entire performance marketing strategy, ran all campaigns end-to-end, and delivered results we never imagined. With ZapX Digital, we were able to scale faster and reach far more users than expected.”
- Performance marketing (Google, Meta & UAC)
- Creative testing & optimisation
- CPI reduction strategy
- Audience and geo segmentation
- Gameplay-focused ad creatives
- Daily campaign optimisation
- Growth reporting & insights
+500 %
Growth in daily installs
90 %
Lower CPI compared to industry average
100k+
Installs achieved in the first 20 days
