TOG Knives Case Study
+1500% ROAS
TOG Knives partnered with ZapX Digital to sharpen their digital growth and improve the performance of their online advertising. Through precision performance marketing, campaign refinement, and a stronger focus on high-intent shoppers, ZapX Digital helped TOG Knives achieve a remarkable 1,543.52% actual ROAS.
With a lean ad spend of just £172, the campaign generated £2.65K in conversion value and drove 872 clicks during June 2026, proving the power of a focused, revenue-first digital strategy.
About TOG Knives
TOG Knives is a premium kitchen knife brand serving chefs, home cooks, and customers who value quality, precision, and craftsmanship. In a competitive kitchenware market, the brand needed a digital growth strategy that could attract serious buyers, improve campaign efficiency, and turn online traffic into measurable revenue.
The challenge
The premium knife market is highly competitive, with shoppers comparing craftsmanship, product quality, pricing, reviews, and brand trust before making a purchase.
TOG Knives needed a performance marketing approach that could cut through the competition, reduce wasted spend, and bring in shoppers with strong purchase intent. The goal was clear: improve return on ad spend, generate profitable sales, and scale online revenue without relying on excessive media spend.
The Solution
ZapX Digital created a focused paid marketing strategy built around profitability and purchase intent. Instead of simply driving more traffic, the campaign was refined to reach customers who were actively searching for premium knives and ready to buy.
Our approach included:
- High-intent keyword targeting
- Google Ads campaign optimisation
- Shopping campaign refinement
- Product-led ad structure
- ROAS-focused bidding
- Search term optimisation
- Budget control to reduce wasted spend
- Conversion tracking and performance monitoring
- Ongoing campaign testing and optimisation
- Revenue-first reporting
STRENGTH IN NUMBERS
Business impact
The campaign delivered strong commercial performance within a short period, showing how precise targeting and continuous optimisation can create meaningful growth for an eCommerce brand.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Precision Performance Marketing for eCommerce Growth
ZapX Digital helped us turn paid advertising into a highly profitable growth channel. Their team quickly understood our brand, our products, and the type of customers we needed to reach. By refining our campaigns, improving targeting, and focusing on high-intent shoppers, they delivered results that made a real commercial impact.
“The +1500% ROAS speaks for itself. ZapX Digital brought clarity, strategy, and consistent optimisation to our marketing, helping us generate more revenue from a lean and focused ad spend. They have been proactive, transparent, and genuinely committed to helping TOG Knives grow online.”
- Search engine optimization (SEO)
- Paid ads management
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Google Shopping optimisation
- Conversion tracking
- eCommerce performance strategy
- ROAS-led campaign management
- Revenue-focused reporting
+600 %
Ecommerce
growth
400 %
Increase in organic sessions
120 %
Increase in Product Sales
