The Upsara Spa Case Study
110+ Leads
ZapX Digital partnered with The Upsara Spa to scale their wellness enquiries in Singapore. Through precise Meta Ads targeting and high-intent local audiences, we generated 110+ quality leads — at an impressive cost of just SGD 5.59 per lead.
This campaign became one of the most cost-efficient lead-generation results in their niche, delivering steady enquiry flow, strong traction, and reliable conversions for The Upsara Spa.
About The Upsara Spa Case Study
The Upsara Spa is a premium wellness and relaxation centre based in Singapore, offering a range of massage therapies, beauty treatments, and holistic healing services. Known for its calm environment, skilled therapists, and quality service, The Upsara Spa focuses on delivering a refreshing spa experience for everyday wellness.
Their treatments are designed to help customers reduce stress, improve circulation, relax the body, and rejuvenate the mind — making it a trusted choice for working professionals, homemakers, and wellness-focused individuals across Singapore.
The Upsara Spa aims to make high-quality spa services accessible and convenient through seamless booking, warm hospitality, and consistent customer care.
The challenge
The Upsara Spa wanted to increase their monthly bookings and needed a steady flow of high-quality local leads at a low cost. The main challenge was clear — attract genuine spa-seeking customers in Singapore, keep the cost per lead affordable, and generate consistent enquiries for their massage and wellness services.
With limited internal marketing bandwidth, The Upsara Spa looked for a partner who could handle the full performance setup, audience research, creative testing, and optimisation. They needed real results, not random traffic.
ZapX Digital stepped in to build a complete Google Ads strategy. We tested multiple audience groups, interest layers, visual creatives, and ad formats to identify what performed best. The objective was simple: drive high-intent wellness enquiries at the lowest possible CPL.
The results surpassed expectations — The Upsara Spa received strong, quality leads, steady enquiry flow, and market-leading cost efficiency that helped them grow their bookings quickly.
STRENGTH IN NUMBERS
Business impact
Since partnering with ZapX Digital, The Upsara Spa has seen steady and consistent growth in their monthly spa enquiries. Our performance marketing strategy delivered fast results while keeping the cost per lead extremely low — helping The Upsara Spa reach genuine, high-intent customers across Singapore with industry-leading efficiency.
With no dedicated internal marketing team, The Upsara Spa relied on our full support — from testing creatives and audiences to daily optimisation. Together, we achieved a strong flow of qualified leads, reliable booking demand, and exceptional cost performance that outperformed typical market benchmarks for wellness services.
High-Quality Leads
Generated through Ads
Cost per Lead (CPL)
Lowest in the industry
High-Intent Leads
From massage & wellness customers
End-to-End Ads Solutions for The Upsara Spa
As part of our partnership, The Upsara Spa worked closely with a dedicated ZapX Digital account manager who handled everything — from campaign setup to daily optimisation. Our focus was to reach high-intent spa-seeking customers, improve lead quality, and scale enquiries at the lowest possible cost.
With a structured performance approach and continuous creative testing, we ensured The Upsara Spa’s monthly lead-generation campaign delivered strong, steady, and affordable results for their wellness services.
“ZapX Digital has become our trusted growth partner. Their Google Ads strategy helped us get high-quality spa enquiries at an excellent cost. With ZapX Digital, we were able to scale our bookings, improve lead quality, and grow consistently in a competitive Singapore market.”
- Performance marketing (Google Ads)
- Creative testing & optimisation
- CPL reduction strategy
- Audience and geo-level segmentation
- Product-focused ad creatives
- Daily campaign optimisation
- Growth reporting & insights
+320 %
Growth in daily subscription enquiries
75 %
Lower CPL compared to local industry average
110+
High-quality leads generated
